But before we get into that, I want to take a look at the MLM industry as a wholeSo, let’s hop to it shall we?

The Old Model Before Attraction Marketing.

You get invited to a presentation by a friend or family member.

You get sold on the dream that someday in the distant to near future, you will be able to make enough residual income to fire your boss and live a life style where you can work from where you want, when you want with whom you want.

You get emotionally charged and you immediately sign up.

However, due to all the excitement you neglect to ask one very important question.

“ How will you market your mlm opportunity, once you run out of family and friends to contact?”

You see there’s nothing WORSE than, being told to make a list of your top 100 people, call them on the the phone, invite them to a meeting, have no one show up and then having to go in the cold market. Burr!, it’s gives me the chills just thinking about it.

Back in the 80’s, 90’s and early 2000’s once you run out of people to talk to in your warm market, the only way to get leads is one of a few ways.

• By buying leads an pounding the phone’s.
• Running ad’s in the new paper.
• Handing out fliers or DVD’s in high traffic areas
•  and of course everyone’s  favorite heading to your favorite mall or supermarket and starting a conversation with a complete stranger

Not to knock any one’s hustle because this model still works today. A few of my personal friends are 6 and 7 figures network marketers from this old fashion methods.

The challenge is that, no matter how unique your mlm business is, no matter how many patients your company has.

The average person will never feel comfortable building their business in the cold market and unfortunately this is why many people who start a home business will fail.

The New School Model, Attraction Marketing

Here’s an easy would you rather question.

Q#1: Would you rather, go through the pain of being rejected by thousands of people before you find your few key people to build your organization the old- school method mentioned above?

Or…

Q#2: Would you rather, be sought after and pursued, by an endless flow of HUNGRY prospects who are dying to get on the phone with you to talk to you about YOUR business?

If you chose the latter than this my friends is what we call ATTRACTION MARKETING.

The Heart of Attraction Marketing Revolves around the concept of who contacts who first.

In Q#1:

The Old School Method, you are chasing the prospect, and whenever you chasing someone you are perceived to being needy. Neediness is never an attractive quality, it’s actually repulsive.

Think about the needy guy who call’s a girl on the phone 10 times a day asking her out on the date. She obviously holds all the power, and 9 times out of 10 will say NO!

In Q#2:

The New School Method, your prospect is chasing you. The only reason someone would contact you, is if you are looked at as someone is knowledgeable and can substantially improve the quality of someone’s lives, by solving a challenge or problem that they may be facing in their business.

When you help, solve people problems people will always look at you in a much higher light, than of someone, who is just trying to sell them a product or have them join your business.

So how do you do apply, attraction marketing, to make your prospect chase you, instead of the other way around?

The short answer is, BRANDING.

This is a new concept for most marketers joining the industry because most MLM companies are still stuck in the 80′s, 90′s and 2000 mindset. They give you resources like:

• Brochures 
• A flip chart, 
• A company replicated website 
• Some mindset training
• Some sales training 

You see you are unique, You are different, and You must be FACE of Your BUSINESS

How I Stumbled Upon Attraction Marketing 

When I think of how I came back into the network marketing scene. I could remember how I got in touch with my MLM mentor.

I was searching on the web for the term MLM lead generation, his website was one of the first to come up.

He had a fully customized website with his picture and some lead generation tips that helped me. His info was raw, uncut and it had me hooked, I spent hours on his blog, and funny part was after browsing through all of his content, he never once mentioned his mlm opportunity. This had driven me to state of complete curiosity.

After being bombarded with dozens of people trying to manipulate me into joining their business, this was the first time I ever found myself compelled to ask someone what business they were in.

The minute I picked up the phone to call him, was the minute that changed, the way I thought about the network marketing industry forever. 

Because right at the moment, I was calling him, I had a gut feeling that if I joined his business, he would teach me how to do what he just did to me.

If there was just one solid piece of advice, I can give you it would be this:

Brand Yourself as someone of VALUE, don’t pitch your business opportunity right off the bat. Just be a person who, is more interested in helping others and you find yourself recruiting people into your business effortlessly.

If you worried about where or how to start becoming a person of value, don’t be.

In the words of Mike Dillard, the pioneer of Magnetic Sponsoring movement,

“The best way to increase your value to other’s is to educate yourself.

Become an expert in MLM Lead Generation
Become an expert at Sponsoring Recruits Online
Become and expert at Attraction Marketing.”

No body comes out their mother womb a 6 or 7 figure MLM Rock Star.

If you want to be good at generating leads, sponsoring recruits online, attracting marketing, or any other skill for that matter it’s very very simple.

Buy the BEST courses on those subject, within your budget, apply what you learn, get results and the SHARE what you learned with others, this will without a doubt, put you LIGHT YEARS ahead of your competition.